The clothes are wearable- style.com say 'commercial.' Unlike a lot of designer outfits, the styling is simple yet chic and does not require bucket-loads of confidence to pull off.
Stacey Bendet described this collection as, "more preppy than pretty." I think that it is preppy and pretty which is extra fantastic.
Style.com described Alice + Olivia as 'totally commericial' but added that Bendet was 'totally OK' with that. Usually I find edgy, stand-out style more interesting but at the moment I adore pastels and frills and bows and pink and cute little cardigans.
all photos from style.com